The Team Has a Long History of Success Both on and Offline

From the early beginnings of our first shop, customers have always praised our selection, prices, and flair for the imaginative. Ten years ago, our first retail shop opened up, specialising in smoking paraphernalia, piercing jewellery and giftware. The shop still stands in St. Albans although we’ve moved through four different locations since then, including an outlet in London’s busy Leicester Square.

In 2000, we opened up our first E-Commerce website at The site specialises in high quality body jewellery at incredibly low prices and has gone from strength to strength since its launch. It is now one of the most popular piercing sites in the world. With tens of thousands of happy customers, millions of regular visitors and awards received from various bodies in the piercing industry, the runaway success of that site shows no signs of stopping. was launched in 2001, on the same principals as Using updated technology and what we felt to be a more intuitive design, backing this up with excellent customer service and very low prices we knew the site would be a great success.

Just how successful, however, none of us could have predicted. Receiving an average of 50 million hits a month, is arguably the world’s biggest smoking website.
We’ve been featured in almost every major newspaper, on radio and television. We’ve had a presence at many major smoking events, summer festivals and regularly crop up in topical online publications., it would appear, is in the hearts and minds of all smokers!

But it doesn’t end there!
Our team are continuously striving to offer you the best possible service, quality and value for money. We have just spent the last 6 months creating a brand new EveryoneDoesIT website; chock full of fantastic new features! Now, you can really tailor your shopping experience with us – with full order tracking, member accounts, wish lists and even notification e-mails to let you know as soon as an item is back in stock!
The new site, aside from looking absolutely fantastic and being a lot faster than the old one, also saves our staff lots of time in processing orders. This means we can concentrate on spending time finding more great new products for you and keeping your favourite smoking website as up-to-date as possible.


  • Mr. Wouldprefertobeanonymous

    Congratulations on the success however I must say I feel EDIT has lost its way recently.

    I came here to talk to great people on the forums, read quality customer reviews on products, try interesting ‘legal highs’ and alternatives and write my own reviews.
    Most if not all of which have dissapeared.
    I made countless orders, was very happy with the quality, price, customer service, delivery speed. There was something I can’t quite put down to one thing, that gave EDIT a certain friendlyness too, unlike most corporations I have to deal with in day to day life.

    I now buy a few rolling papers on odd ocassions.

    I really had hoped you guys would take the route… when met with ridiculous cease and desists or random corporate threats you’d choose to stay true to fanbase/customers and not submit.

    Sorry for the harsh words but I hope you understand it had to be said! I miss you EDIT, and all the great friends I made on the forums who I’ve lost touch with.

    Nonetheless you deserve your success so warmest congrats to all the staff at EDIT 🙂

  • sneal

    Dude I am really sorry you feel this way. We are striving to keep the friendly customer service and speed of delivery as good as it has always been. Unfortunately the environment in this business is changing all the time and EDIT is trying to keep on top of these so that it can keep providing the top notch service as it always has and also keep providing jobs for all the staff here. Unfortunately this means making sacrifices which may not be popular, definately not profitable but nevertheless have to be done. I’d like to thank you for your support and the orders you still make and hopefully we can improve the situation in th future.

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